Daiso sets up online store as e-commerce grows
KUALA LUMPUR, 16 JULY 2020 – When Japan’s Daiso Industries Co., Ltd. first broke into the retail scene over a decade ago, the country went into a frenzy with its wide assortment of products available at an affordable price. From kitchen and dining, to fashion accessories, personal care products and more, Malaysians could find almost anything they need in a single shop. Today, the global brand has 5700 stores across 27 countries and regions worldwide. This year, Daiso Japan by Newniso decided to embark on its e-commerce journey exclusively on Shopee.
Daiso’s outlets are mostly located at prime areas especially in shopping malls which geographically restricts it from catering to those living on the outskirts. Opening the Daiso online store on Shopee allows its products to reach their valued customers anytime, anywhere. This is especially during challenging times such as the Covid-19 pandemic and continued practice of social distancing; the online store will help customers meet their needs without having to leave home.
Christine Ker, CEO of Daiso Japan by Newniso said, “Consumers living outside town are less likely to be able to enjoy our wide array of products and we have been looking for a way to expand our reach across Malaysia. Launching our official store on the largest e-commerce platform in the country erases geographical limitations, thereby allowing Malaysians to continue shopping 24/7 and have their products delivered right to their doorstep with nationwide logistics support.”
Meanwhile she also explained that e-commerce has taken off in a big way, and there was a need to transform the way their current business is being done especially with the Covid-19 situation. “The Movement Control Order has taught us a lesson – that we cannot be complacent in the way we operate because the pandemic has brought about a switch in shopping behavior. It has accelerated e-commerce adoption amongst Malaysian consumers and that became a compelling factor for businesses to go digital in order to get to their customers. We cannot ignore the reality and challenges faced in the business community, but to take them head on.”
Users who visit the Daiso Japan by Newniso store on Shopee will be able to find some of its bestsellers such as Daiso Floor Dry Cleaning Tissue, Daiso Cat Repellent, Daiso Adhesive Lint Cleaner Tape, Daiso Mold Remover Spray, Daiso Washing Machine Cleaner and many more. In conjunction with its store launch, Daiso fans get to enjoy 10% coins cashback when they spend a minimum of RM59 worth of Daiso products on Shopee.
“Daiso offers customers with the vast varieties of products at ‘unbeatable value, all at one price’, and customers do not have to worry about different price tags. Our online store on Shopee currently houses about 400 products and we aim to scale progressively so it is able to ultimately offer customers everything, similar to our physical stores,” she said.
All Daiso’s products are up for grabs at the price of RM5.90. To check out the Daiso Japan by Newniso store on Shopee, please visit https://shopee.com.my/daiso.os
