Get to know Daiso Japan

 Daiso is the largest franchise of 100-yen shops in Japan owned by Daiso Industries Co., Ltd (株式会社大創産業) kabushiki gaisha daisō sangyō, headquarters: Higashihiroshima, Hiroshima Prefecture). Daiso’s products ranges over 100,000 – 40 percent of the products are imported and many of those are home brands.

 Daiso sets itself apart from other retailers of 100 yen shops by choosing not to sell closeout or factory second merchandise, instead they keep prices low by purchasing directly from manufacturers in very high volume, a strategy often compared Walmart (an American multinational retail corporation).

The brand religiously invest on shelving and fixtures to enhance the stores setting to be in thecompetition with other upscale retails brands. The merchandises at the store are frequently rearrange to give the store a fresh look, this way the existing customers will feel a new experience of the products with every visit to the store.

Business Concept

The brand religiously invest on shelving and fixtures to enhance the stores setting to be in the competition with other upscale retails brands. The merchandises at the store are frequently rearrange to give the store a fresh look, this way the existing customers will feel a new experience of the products with every visit to the store.

The brand religiously invest on shelving and fixtures to enhance the stores setting to be in thecompetition with other upscale retails brands. The merchandises at the store are frequently rearrange to give the store a fresh look, this way the existing customers will feel a new experience of the products with every visit to the store.

The wide range of concept stores, products and highly-competitive prices with quality never fails to fulfill the necessities of a customer. Hence, the three (3) core values remains as the secret strengths of pillars behind Daiso’s success – “Quality,” “Variety,” and “Uniqueness.”

These values has been exceptionally followed by Daiso Japan, the combination of exclusive business strategies that brings surprises and fun to customers worldwide is what keeps Daiso to move ahead of competitors.

Products Category

Daiso has been the talk-of-the-town when it first approached the retail market. The brands’ diverse range of products has always excite its customers the minute they walk into the store. The exclusivity of the store and products pretty much sums up the popularity of this discount retail business.

Daiso offers a wide variety of Japanese-inspired products that are of high quality and it’s available at an affordable rate.

Today Daiso boasts a 65% share of the 100 yen shop market. Daiso Japan will continue to provide new product categories and develop new products as it progresses in the retail business.